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In Review: Magique Blade S Putter

What if you could purchase custom-fit golf equipment without subsidizing costly advertising, tour sponsorships and other marketing expenses that are common to most major equipment brands?

Such is the premise behind Magique Golf, an independent Arizona-based golf equipment producer that promises excellent quality at an affordable price. Is it just another gimmick—or a savings goldmine?

Following is PutterZone.com’s review of Magique Golf’s Blade S putter ($69), one of four putter models offered by the company.

The Storyline
Under the banner of “Better Fit, Better Price,” Magique Golf has designed, manufactured and distributed a full line of golf clubs for the past 20 years, with the stated goal of “helping average golfers play better through custom fitting.”

According to Sean Sheppard, president of Magique Golf: “We are America’s first factory-direct club manufacturer dedicated exclusively to custom fitting. Our entire model and fitting system is designed to remotely fit anyone for the proper equipment at half the price of the major brands.”

So how does Magique manage to offer equal custom-fit quality for half the price? According to Sheppard, the savings are achieved in the “business process, technology and low marketing overhead.” He adds: “It’s not in our model to endorse tour players, so that savings is passed on to the consumer.”

When purchasing Magique’s irons, you go through a 24-point custom-fitting process, which can be conducted online or over the phone. At the moment, the customization of Magique’s putter models is limited to your choice of length and grip size. However, the company says that future putters will include custom loft and lie choices as well.

The Magique Blade S putter is a traditional blade in the mold of the classic Wilson 8802, which was first made famous by Arnold Palmer and which remains a popular style today. The Blade S putter is made from 304 stainless steel and comes standard with a Lamkin Crossline putter grip and cover. It is currently available only in a right-handed version.

The View from PutterZone.com
The classic Wilson 8802-style design really doesn’t need an introduction. There’s not much to add or explain about it, beyond the fact that it’s proven and timeless.

Within that context, however, Magique plays its aesthetic hand perfectly with the Blade S putter, allowing the design to speak for itself without unnecessary visual bells and whistles.

The 304 stainless steel is exquisitely polished. All of the markings on the putter—the brand “M” logo on the face, the sightline on the crown, and the brand and model name on the bottom—are lightly rendered in simple black, which is echoed in the black grip and slip-on headcover. The result is a sleek and classy presentation that translates to confidence on the green.

The Magique Blade S putter also delivers in matters of performance. The feel on contact is pure and supple. By “supple” I don’t mean soft. There’s still a firmness to it, but it’s neither hard nor harsh. Meanwhile, the audio feedback is pleasantly crisp, which is music to my ears. If you’re willing and able to wield a classic toe-down blade, this putter is eminently playable.

I also like the Blade S putter’s standard two-degree loft, which is relatively low. I reside in a hot, dry climate where the greens are fairly hard and quick this time of year, and the lower loft works well in such conditions.

There’s only one thing I might change about the Blade S putter. When the sun is high overhead, the putter can be periodically prone to blinding glare—a result of the shiny finish. On the one hand, I’d hate to see this beautiful finish made duller, but a matte treatment along the top of the putter would eliminate the issue of glare.

The Bottom Line
The Magique Blade S putter is a steal at $69. Same quality for half the price? That’s a pretty big boast, and it depends on what you’re comparing. But it’s safe to say that the Blade S putter offers excellent quality at a remarkable price—which makes Magique’s irons and woods a pretty intriguing proposition as well. If you’re in the market for a classic 8802-style blade, it’s hard to beat Magique’s combination of playability and affordability.

About Sean Weir

Sean Weir is the founder and editor of PutterZone.com, and the author of Putter Perfection, the definitive guide to putter fitting. Profile: Google+

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