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Parnevik Is Dead On

Jesper Parnevik wielded a wicked new putter on his much-publicized path to near victory on Sunday—the Dead On putter by Elite Sport Products.

Many first heard about the Dead On putter here at PutterZone.com in July in our exclusive interview with the company’s CEO Phil Vinton.

At the time of our interview, Vinton alluded to favorable PGA Tour feedback on his putters, but no stars were yet on board.

That all changed after this weekend, when Parnevik, a perennial crowd favorite, conducted a remarkable performance over the weekend, nearly seizing the Valero Texas Open in a playoff. It would have been the first victory in more than 6 years for the 42-year-old Swede with the famously upturned brim.

According to reports, Parnevik was first exposed to the putter during a practice round earlier in the week. The UFO-like look of the putter, along with Parnevik’s memorable performance, put the Dead On squarely in the spotlight.

The Dead On putter features a black rear wing with arrow-shaped cutouts that aid alignment. The heads of Dead On putters are machined from solid blocks of stainless steel, while the rear wings are manufactured from solid blocks of aircraft-grade aluminum.

Vinton, who has a manufacturing background in aerospace and biomedical products, is particularly knowledgeable about the properties of specific metals and how they translate to optimal putting performance.

It’s always exciting to see a young putter company get a boost on the PGA Tour, especially in the hands of someone as colorful as Parnevik.

Update: PutterZone.com queried Phil Vinton regarding his thoughts on this development. He wrote on Monday morning: “We are thrilled that Jesper decided to use our Dead On putter this weekend at the Valero Open; and absolutely delighted that it complemented his game so well. Jesper is one of the hardest working athletes out there on Tour, and it was wonderful to see all of that effort result in such a climactic finish. We were just happy to be a part of it.”

About Sean Weir

Sean Weir is the founder and editor of PutterZone.com, and the author of Putter Perfection, the definitive guide to putter fitting. Profile: Google+

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