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SeeMore Eyes Another Masterful Year

“Two white lines, one red dot and a green jacket at Augusta”—such was the cleverly colorful message featured on the recent holiday card sent by the SeeMore Putter Company, summarizing a triumphant run in 2007

As you may know, SeeMore’s signature RifleScope alignment system consists of two white lines and a red dot on the crown of the putter head. The company re-launched itself last year to critical acclaim, and when Zach Johnson won the 2007 Masters, he did it with an original SeeMore putter in hand.

It was a very good year, indeed, for the SeeMore Putter Company.

But rather than rest on its considerable laurels from 2007, the SeeMore Putter Company is charging into 2008 with a new mallet putter and a new shaft design option for its milled mSeries putters.

According to SeeMore, the company’s new m5 large mallet putter (pictured here) is a “tour-inspired design that addresses the growing demand and requests from PGA Tour, Nationwide Tour, European Tour, PGA club professionals and top amateurs, who have been seeking a classic, full-size mallet from us.”

The m5 joins three blades and a mid-size mallet to become the fifth entry in the mSeries, which was released last year in tandem with a re-launch of the company by new owners Jim Grundberg and Jason Pouliot.

Another addition to the mSeries for 2008 is the option of choosing the company’s new offset “Whistle” shaft (pictured here). The Whistle shaft features a slight bend for those who prefer to have their hands forward at address. Until now, all of the mSeries putters came with straight shafts.

What makes the Whistle shaft special is that, even with the bend, it maintains the properties of the RifleScope alignment system, through which a blackened shaft visually intersects and hides a red dot on the putter crown. Two parallel white sightlines frame the shaft and serve as an indicator that the golfer is in perfect position to make a consistent and reliable stroke.

“We spent a significant amount of research, design and engineering time and resources consulting with the world’s best golfers to develop a proprietary shaft that would satisfy them and preserve the benefits of the proven and proprietary SeeMore putting system,” Grundberg says.

Stay tuned for PutterZone.com’s upcoming Insider Interview with the owners of the SeeMore Putter Company.

About Sean Weir

Sean Weir is the founder and editor of PutterZone.com, and the author of Putter Perfection, the definitive guide to putter fitting. Profile: Google+

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