Dick De La Cruz, who wields more than 30 years of golf industry experience with Callaway, Cobra and others, began selling his new DeLaCruz Golf Design (DGD) putters ($299 to $325) five days ago. He is joined in the venture by his son Richard, who is the company’s CEO.
DGD putters feature a proprietary “sweet slot” opening behind the face of the putter. According to De La Cruz, the slot offers unprecedented audio feedback, as both perfect strikes and miss-hits are vividly communicated by varying tones at the point of impact.
While PING and others have been known to offer sound slots on the shallow sole behind the face, DGD putters are the first to boast a slot cutting through the face itself, from the topline to the sole.
The slot is a mere .10 inches in width and represents an engineering feat that De La Cruz only recently discovered while touring an aerospace plant. “I could hardly believe my eyes,” he told PutterZone.com, recounting the sophisticated metal slotting process. “It’s an extremely difficult thing to do.”
De La Cruz, a metallurgist by training, asked if they thought they could do it to a putter. “They said, ‘Bring one over,’ and it worked,” recalled DeLaCruz, who, for obvious reasons, will not disclose specifics about the process or where it is done.
DGD putters are milled from 303 stainless steel and come in satin or black finishes.
De La Cruz was the first vice president of Callaway Golf and later had his name on a signature line of putters by Cobra Golf. At Callaway, he oversaw production of the industry’s first computer milled (CNC) putters.
With DGD putters, De La Cruz has pulled yet another rabbit out of his hat, one that promises to make a serious statement in the realm of putter feedback.