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New Year Dawns for Yes! Golf

Yes Dawn Putter

Yes! Golf is charging into 2009 with several new putter models, and PutterZone.com has a sneak peek into the crown jewel of them all—the Yes! Dawn blade putter.

The Dawn (pictured here), which will be available in early March, is being billed as “the ultimate putter for the putting purist.” This classic Anser-style putter is 100 percent CNC milled from 303 forged stainless steel. The head weighs 345 grams. The standard lie angle is 72 degrees and the standard loft is 2.5 degrees. It comes in custom lengths of 32 to 37 inches. The suggested retail price is $350 (which implies that the street price will fall around $299).

The Yes! Dawn putter will, of course, feature the company’s signature C-Groove face technology. The concentric C-Grooves on the face are designed to impart immediate topspin for enhanced accuracy. 

By combining its C-Groove technology with a purely traditional look and superior materials, Yes! Golf is taking aim at the ultra-premium putter category. Of course, Yes! is no stranger to the $200+ price range (the Callie Forged has a street price of $250), but the Dawn is positioned for the next level. 

Other new Yes! putters for 2009 are the Lizzy mallet with four hosel choices; the Madisson high-MOI mallet; the Jennie half-mallet and the Robin blade. Stay tuned at PutterZone.com for more news and reviews of the new Yes! putters. 

About Sean Weir

Sean Weir is the founder and editor of PutterZone.com, and the author of Putter Perfection, the definitive guide to putter fitting. Profile: Google+

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