What sets the web site apart is its emphasis on educating the visitor about the fundamentals of putter fitting.
Indeed, there’s a link on the site called “Fundamentals,” which leads to a section that clearly explains everything from loft to length, offset to lie angle, inclusive of helpful illustrations. This section also explores key engineering factors, such as Moment of Inertia (MOI) and Center of Gravity (CG). Few places on the web, or anywhere for that matter, offer such a crisp and visual overview of putter fitting fundamentals.
The site also earns points for making it easy to see the loft, lie angle and head weight of each Never Compromise putter. You might think that this would be automatic for anyone selling putters, but amazingly that is not the case.
So kudos to Never Compromise for not compromising in matters of consumer education.
P.S. If you are interested in learning even more about putter fitting fundamentals, you might want to check out PutterZone.com’s Ultimate Putter Buyer’s Guide, which goes into considerable detail.