A new putter will hit the stores on April Fool’s Day. This putter carries two brand names, comes with three lie angle options, has a silver dollar-sized ball marker incorporated into the head cover, and costs just $119.
The new stick is the Cleveland T-Frame Mallet putter engineered by Never Compromise, which comes in both right handed and left handed models.
The word from Cleveland Golf is that this putter will be in play at Bay Hill this week.
The putter’s two main attributes are a T-shaped alignment feature and ultra-high MOI achieved by the redistribution of 70 grams of head weight to the rear. The head is cast from 17-4 stainless steel and the face is milled for added precision.
The three lie angle options are 68, 70 and 72 degrees. Personal fitting options on a $119 putter? Once again, Cleveland Golf appears to be on the vanguard of value.
As for the “engineered by Never Compromise” moniker, well, it’s an open secret that Cleveland Golf and Never Compromise not only share the same roof, but the same putter design talent as well. This new T-Frame putter is sort of a “chocolate in my peanut butter” moment for both brands.
PutterZone.com thinks that there’s a bit of a branding overload in the putter industry right now (Heavy Putter by Boccieri Golf, TaylorMade Rossa putters by Kia Ma, Exotics putters by Tour Edge, etc.), but that’s probably just the reality of line extensions and retail survival in an increasingly volatile equipment market.
To Cleveland’s credit, however, the T-Frame putter avoids Nascar-like brand ornamentation, and boasts a wicked-clean profile at address. Looks like Cleveland has another winner on its hands.
P.S. Stay tuned for PutterZone.com’s Cleveland T-Frame putter review.