Similarly, when we recommend a putter that costs more than $250, we sometimes get the following comment: No putter is worth that much!
Well, there is no right or wrong answer to the question of worth or value in a putter. The Cleveland Classic putter ($69 retail) has won on the PGA Tour, proving that you can get rock-solid performance for less than $100.
So why pay more?
Here’s our take, as excerpted from our Putter Buyer’s Guide: “It may be worth paying extra for a putter that just feels great and looks beautiful, a putter that will make you look forward to putting. When you have a putter that inspires you, you will be more inspired to practice your putting—which will ultimately help you sink more putts when it counts.”
Also: “Some people contend that $200 or $300 is a ridiculous price to pay for a putter. Yet no one seems offended by golfers paying $400 for the latest mass-produced driver, even though the putter is used nearly three times as often as the driver in an average round of golf. In that context, it is quite reasonable to invest in a high-quality putter that may cost $200 or more.”
We were reminded of this debate when reading a recent article in Time Magazine about Apple’s iPad.
Here is the relevant quote from the article: “We are human beings; our first responses to anything are dominated not by calculations but by feelings. What Apple understands is that if you have an object in your pocket or hand for hours every day, then your relationship with it is profound, human and emotional.
And: “Apple’s success has been founded on consumer products that address this side of us: their products make users smile…If you are immune to that kind of thing, or you think it somehow weak, pretentious, artsy-fartsy or unbusinesslike, then there are enough functional objects in the market for you. But you might consider this: from the starting point of delight, detail, finish, polish and design come not, it seems, shallow high-end toys for the affluent but increasingly products that are, well, awesomely functional.”
In the putter world, you could substitute “SeeMore” or “Bettinardi” for Apple, to name a few. Their putters are not only beautifully made, but also “awesomely functional.” The craftsmanship and materials are superior, and no detail is overlooked. Performance is never in question.
As such, these putters can create an emotional resonance, a deep affection that makes you look forward to putting, and to practicing your putting.
They can also cost you northward of $250. Yes, they might be pricey, but they also exhibit priceless qualities that, for many, are well worth the added investment.