We are excited to share a new interview with PutterZone.com’s editor Sean Weir on the Macali Communications Blog.
The blog is run by Kevin Donnellon, a veteran public relations professional serving the golf industry, and a progressive thinker in matters of social media marketing.
Here’s a selection from the interview:
How do you think digital publications are affecting golf?
Digital publications are the engine behind what I would call the “niche era” of content consumption. You no longer have to wait a month for your favorite golf magazine to arrive, hoping that it might have a feature on the latest putters. You can just go to PutterZone.com. So I think that digital publications will increasingly play an energizing role in the game of golf. Nothing fuels a hobby like good information, and with the advent of digital media, good information has never been easier to find.
Click here to read the rest of the interview.