The new BB Series putters are milled from a “proprietary fusion” of carbon steel with “special ingredients” to ensure superior feedback (consider us intrigued!).
They also boast a “metallic fog” finish to complement the signature Bettinardi honeycomb face. Each putter is available in head weights of 340 and 355 grams, skewing heavier than the current BB models (which come in head weights of 332 and 348 grams).
The new Bettinardi BB putters are the BB1 heel-toe weighted blade with a plumber’s neck; the BB8 flow neck with a two-tier flange; BB27 face-balanced, heel-toe weighted blade with a double-bend shaft; and BB33 face-balanced mallet (pictured below). The retail price is $275.
For 2011, Bettinardi is also launching a new suite of Studio Stock putters ($375), as well as two limited-edition Signature Series putters ($495; Signature Model Two pictured at top).
You may recall that Robert Bettinardi amicably parted ways with Mizuno Golf in 2009 after a fruitful partnership spanning three years.
He soon followed up with the 2010 BB Series putters, which earned high marks from PutterZone.com. At the time, Bettinardi told PutterZone.com, “For me, it was a matter of wanting to take my company to the next level, to have more independence in terms of design as well as sales and marketing.”
Apparently, so far so good, as his numerous upcoming releases would seem to indicate a successful return to retail independence. Stay tuned for more information on the new 2011 Bettinardi putters.