Details are slim at the moment, but you can expect a new line of putters from Odyssey in mid February: the D.A.R.T. putters, for Direction and Realignment Technology.
The D.A.R.T. alignment feature, which is visible on the accompanying photo, is based on extensive research into eye-brain relationships, including the Gestalt Effect, which observes the form-generating capability of the senses.
The D.A.R.T design works via a two-step process. The eyes align to the target using the straight lines on top of the head. The mind’s eye then completes the process by placing the apex of the D.A.R.T. feature at the center of the ball. This ensures that the face of the putter is in line with the target and promotes consistent contact with the center of the face for greater distance control.
The Odyssey D.A.R.T. putters also feature Odyssey’s White Ice insert. Expect the retail price to be around $180 for two initial models, a mallet and a blade.
Stay tuned at PutterZone.com for more information on the new Odyssey D.A.R.T. putters for 2011.