In a bombshell move, TaylorMade-adidas Golf has acquired Adams Golf, which happens to include the Yes! Golf putter brand that Adams Golf acquired last year. In other words, in the span of 12 months, Yes! Golf has moved from Denver, Colorado to Plano, Texas, and is now being overseen out of Carlsbad, California.
Perhaps we should have seen this coming. After all, Adams Golf announced that it was examining “strategic alternatives” in early January. Then, in February, PutterZone.com visited the tour vans and practice greens at the AT&T Pebble Beach National Pro-Am, where we visited with both TaylorMade Golf and Yes! Golf.
There, we got a gander at the new Yes! putters for 2012, and among them were a few putters featuring the white finish that was made popular by TaylorMade’s Ghost line. While other smaller companies have also produced white putters, it struck us as a bit curious that Yes! Golf, right out of the gates with its re-launch under Adams Golf, would produce something that was so obviously Ghost-like. Coincidence or courtship?
We were pleased when Yes! Golf’s C-Groove putters found new life at Adams Golf after landing on hard times. Adams smartly retained Yes! Golf’s putter guru Blair Philip, and the first new Yes! models under the Adams regime have looked strong. We feel that it’s important for the golf putter market to have a mix of healthy brands and points of view, so let’s hope that Yes! can stay in its “groove” under TaylorMade.