With its new RTX wedges, groundbreaking customization options and stalwart Classics putters, Cleveland Golf is taking dead aim at your short game.
“These are the most important tools in your bag,” says Adam Sheldon, brand manager for Cleveland Golf and Never Compromise, as he leads PutterZone.com on a tour of Cleveland Golf’s headquarters in Huntington Beach, California.
Here, in the mothership of the Cleveland Golf, Srixon and Never Compromise brands, you see a lot of moving parts, all working in unison to bring clubs and balls to the market while providing tour professionals with everything they need to gain an edge.
Following is our virtual tour of the facility, starting with a photo gallery, followed by a description of each department we experienced. Stay tuned for additional stories arising from this tour, including how Cleveland Golf is taking the lead on raising your game from 125 yards and in…
The Tour Department is a virtual candy store for professionals. All sorts of putter heads and club heads are arranged on racks, from the latest models to library items, all ready to be assembled in the adjacent workshop at the direction of the pro. See the photo of Brand Manager Adam Sheldon with the racks of Never Compromise putter heads for a taste of this department.
The perfect grind and finish work is done here, sparks flying as the team shapes clubs to perfection. Custom paint fills, finishes and engravings are also completed here. Have you ordered a custom wedge from Cleveland or custom putter from Never Compromise? Here’s where your custom magic happens (check out the wedge for Graeme McDowell—yes, you can create something like that for yourself!).
Here, custom club heads are milled from blocks of metal under the direction of CNC programmer and machinist Roberto Aguayo. Check out the limited-edition (only 25 units made) Ben Crenshaw blade putter celebrating his two masters victories!
Cleveland Golf and Srixon Fitting Studio
On the indoor putting green, a Quintic monitor provides essential feedback for achieving the right fit. A nearby Mitchell loft and lie machine is ready for immediate putter tweaking. Irons and woods are measured with a nearby launch monitor.
Research & Development
This is the Area 51 of Cleveland Golf, where rough concepts and sketches come to life on computer screens as specialists work wonders with CAD software. The software accounts for everything—including material density, combined weight, and center of gravity—allowing for a clear picture of where the club is headed. From there, 3-D plastic models are “printed” to give the team an even better sense of how the club head will look to the human eye. It’s like watching a computer image to jump into the palm of your hand.
Quality control is performed here—club grooves are measured with the utmost precision, and a ball cannon measures COR and durability.
Warehouse & Assembly
This is where it all comes together for retail and direct shipping, with clubs assembled and stored as they await their journey to the marketplace.